This Privacy Policy describes how www.shopliquid.in (the “Site”) and Liquid Perfumes, a brand operated by Noble Essence Perfume Crafters Pvt. Ltd. (“we”, “us”, or “our”), collect, use, and disclose your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, “Personal Information” means information that identifies or can reasonably be linked to an individual. The sections below explain what we collect and why.
Device information
- Examples of Personal Information collected: browser type and version, IP address, time zone, cookie information, device type, pages or products viewed, search terms, referring pages, and interactions with the Site.
- Purpose of collection: to load and secure the Site, remember preferences, understand Site usage, improve performance, and measure analytics and marketing effectiveness.
- Source of collection: collected automatically when you access the Site through cookies, log files, web beacons, tags, pixels, and similar technologies.
- Disclosure for a business purpose: shared where necessary with Shopify and our analytics, advertising, security, and technology service providers.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, email address, phone number, products ordered, order value, discounts, payment method, payment status, transaction reference, delivery details, and return or refund information. Sensitive payment credentials are processed by Razorpay. We do not receive or store your complete card number, CVV, UPI PIN, banking password, or other payment authentication credentials.
- Purpose of collection: to provide products and services, process and confirm payments, fulfil and deliver orders, issue invoices and order confirmations, communicate about orders, provide support, process returns or refunds, screen transactions for risk or fraud, and provide marketing where permitted.
- Source of collection: collected from you and, where necessary, received from Shopify, Razorpay, Shiprocket, and courier partners in connection with your transaction or delivery.
- Disclosure for a business purpose: shared with Shopify, Razorpay, Shiprocket and its courier partners, and other providers that help us process, fulfil, support, secure, or account for orders.
Customer support information
- Examples of Personal Information collected: name, email address, phone number, order number, delivery or return details, and the content of your support request or correspondence.
- Purpose of collection: to respond to questions, resolve complaints, provide order assistance, and improve customer service.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared only where necessary with Shopify and the payment, delivery, technology, or support providers involved in resolving your request.
Sharing Personal Information
We share Personal Information with service providers only as reasonably necessary to operate our business, provide our services, and fulfil our contracts with you. For example:
- We use Shopify to power our online store, checkout, customer accounts, and order management. You can read more about Shopify’s privacy practices at https://www.shopify.com/legal/privacy.
- We use Razorpay to process payments and related transaction information. You can read more at https://razorpay.com/privacy-policy/.
- We use Shiprocket and its courier partners to fulfil, ship, track, return, and deliver orders. They receive the contact, address, order, and delivery information necessary to provide these services.
- We may share information with analytics, advertising, communication, customer support, cloud, security, fraud prevention, accounting, legal, and professional service providers where necessary.
- We may disclose Personal Information to comply with applicable laws and regulations, respond to a court order or other lawful request, investigate fraud or security incidents, enforce our agreements, or protect our rights, customers, employees, or the public.
- Information may also be disclosed in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, subject to applicable safeguards.
Behavioural Advertising
We may use Personal Information to provide advertisements or marketing communications that we believe may be relevant to you. For example:
- We may use Google Analytics to understand how visitors use the Site. You can read Google’s Privacy Policy at https://policies.google.com/privacy and use the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout.
- We may share information about your use of the Site, purchases, and interaction with advertisements with advertising partners through cookies, pixels, and similar technologies, subject to your consent where required.
You can manage personalised advertising through the relevant provider:
You may also control non-essential cookies through the privacy or cookie controls displayed on the Site, where available. We do not sell Personal Information for money. Some cookie-based advertising activities may be treated as “sharing” under certain laws; where required, we provide applicable consent or opt-out choices.
Using Personal Information
We use Personal Information to provide our services, including offering products for sale, processing payments, fulfilling and shipping orders, providing customer support, preventing fraud, improving the Site, complying with legal obligations, and keeping you informed about products, services, and offers where you have opted in or where otherwise permitted by law.
Lawful basis
Depending on your location and applicable law, we process Personal Information on one or more of the following bases:
- your consent;
- the performance of a contract with you;
- compliance with our legal obligations;
- protection of your vital interests or those of another person;
- performance of a task in the public interest, where applicable; and
- our legitimate interests, provided those interests do not override your fundamental rights and freedoms.
Retention
We retain Personal Information only for as long as reasonably necessary to provide our services, maintain order and transaction records, comply with tax, accounting, consumer protection, and other legal requirements, prevent fraud, resolve disputes, and enforce our agreements. When information is no longer required, we take reasonable steps to delete, anonymise, or securely dispose of it. You may request deletion, subject to information we must retain where required or permitted by law.
Automatic decision-making
We do not engage in fully automated decision-making that produces legal or similarly significant effects using customer data. Shopify, Razorpay, and other service providers may use limited automated systems to identify fraud, payment risk, abuse, or security threats. These systems may temporarily restrict transactions, payment methods, accounts, devices, or IP addresses associated with suspicious activity.
GDPR
If you are located in the European Economic Area or another jurisdiction that grants similar rights, you may have the right to access Personal Information we hold about you, request correction or deletion, object to or restrict certain processing, withdraw consent, and request data portability. To exercise these rights, contact us using the details below.
Shopify and other providers may process Personal Information outside your country, including in countries where their personnel, affiliates, or data centres are located. Appropriate transfer mechanisms and safeguards are used where required. More information about Shopify and GDPR is available at https://help.shopify.com/en/manual/privacy-and-security/privacy/gdpr/comply-with-gdpr.
Cookies
A cookie is a small piece of information downloaded to your computer or device when you visit the Site. We use functional, security, performance, analytics, advertising, and social media or content cookies. Cookies help the Site remember your cart, login, preferences, and region; secure the checkout; understand how visitors use the Site; and measure marketing performance.
The cookies used by Shopify and the Site may change as services and features are updated. Common examples include the following:
Cookies Necessary for the Functioning of the Store
| Name | Function |
|---|---|
| _ab | Used in connection with access to admin and storefront security. |
| _secure_session_id | Used in connection with navigation through a storefront. |
| cart | Used in connection with the shopping cart. |
| cart_sig | Used in connection with checkout and cart integrity. |
| cart_ts | Used in connection with checkout. |
| checkout_token | Used in connection with checkout. |
| secure_customer_sig | Used in connection with customer login. |
| storefront_digest | Used in connection with customer login. |
| _shopify_u | Used to facilitate updating customer account information. |
Reporting and Analytics
| Name | Function |
|---|---|
| _tracking_consent | Stores tracking and consent preferences. |
| _landing_page | Tracks landing pages. |
| _orig_referrer | Tracks referring pages. |
| _s | Shopify analytics. |
| _shopify_s | Shopify analytics. |
| _shopify_sa_p | Shopify analytics relating to marketing and referrals. |
| _shopify_sa_t | Shopify analytics relating to marketing and referrals. |
| _shopify_y | Shopify analytics. |
| _y | Shopify analytics. |
Session cookies generally last until you close your browser. Persistent cookies remain until they expire or are deleted; their duration depends on the cookie and the provider. For current information about Shopify cookies, see https://www.shopify.com/legal/cookies.
You can control cookies through your browser settings and, where available, through Site privacy controls. Blocking cookies may affect the Site, cart, customer account, or checkout. General information about managing cookies is available at https://www.allaboutcookies.org/.
Do Not Track
Because there is no consistent industry standard for responding to browser “Do Not Track” signals, the Site may not change its data collection practices when such a signal is detected. Where applicable, we honour consent and opt-out controls required by law.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices, services, technology, or legal and regulatory requirements. The latest version will be posted on this page with an updated date.
Contact
For more information about our privacy practices, to exercise a privacy right, or to make a complaint or grievance, please contact us at:
Noble Essence Perfume Crafters Pvt. Ltd.
Liquid Perfumes
2nd Floor, BPL Complex,
Opposite Ghitorni Metro Pillar No. 120,
Ghitorni, New Delhi, Delhi 110030, India
Email: info@liquidperfumes.com
Phone: 1800-309-6346
Last updated: August 31, 2026
